Stakeholder Management

  • Stakeholder Identification
    • Internal
    • External
  • Stakeholder Analysis
    • Interest
    • Influence
    • Impact
  • Classification or Mapping
    • Power or Interest grid
  • Engagement Strategy
    • Communication plans
    • Involveemnt in decision making
    • Addressing their needs and concerns
  • Stakeholder register
    • Identification of all stakeholders
    • Major requirements
    • Expectations
    • Potential for influencing project outcomes
    • Classification
    • Results of the stakeholder analysis
  • Salience Model
    • Framework to classify stakeholders based on three key attributes : Power, Urgency and Legitimacy
    • This model helps identify and classify stakeholders according to their influence and needs
    • Ensures most critical stakeholders receive more attention and engagement
  • Stakeholder classes
    • Stakeholders classified in to seven distinct categories:
      • Dormant - posses power but lack urgency and legitimacy
      • Discretionary - Have legitimacy but lack power and urgency
      • Demanding - Have urgency but lack power and legitimacy
      • Dominant - Have power and legitimacy but lack urgency
      • Dangerous - Have power and urgency but lack legitimacy
      • Dependent - Have urgency and legitimacy but lack power
      • Definitive - Have all three
  • Stakeholder engagement plan
  • Stakeholder engagement assessment matrix
  • Power/Interest grid - Stakeholder cube (Influence vs Interest graph)
    • Low Power + Low Interest - Monitoring
    • Low power + High Ineterst - Keep informed (Encourage them to stay supportive without expending too much energy)
    • High power + Low interest - Keep satisfied
    • High power + High interest - Monitor closely